Advertising had long since been a major determinant of a business’ success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it.
Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.
Here are some of the advantages and disadvantages of Internet Ads, over other proven medium ads:
Advantages
- Low Cost
Even though the Internet ad might be viewed as “classy” or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered at low cost, and based on flexible run-time periods.
- Capture market
Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be “hooked-up” into the net surfing sites that might have a link to your very own. Result, a great number of “hits” on your site!
- Hassle free
All you would ever really need is a computer, tablet or smartphone wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!
- Updated ads
Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.
Disadvantages
- Scope
Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.
- Additional cost
Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.
The aim of Internet ad is to offer the widest range or “Maximum Exposure” of the brand at the least possible cost. Now, does that not sound good or what? Contact us for more information.